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Pricing To Sell

Every seller wants to realize as much money as possible when he sells his home. However, if your home is not priced competetively, people looking in your price range will reject your home in favor of other homes that are better values. At the same time, people who should be looking at your home will not see it because it is not in thier price range. Overpricing usually increases time on the market, and that adds to the carrying costs. Ultimately, many properties that are initially overpriced will eventually sell below market value.

Well-priced properties generate immediate interest among agents and buyers. If the price is too hight, that excitement never happens because your home is not exposed to the appropriate buyers who are currently looking for comparable homes. Dropping the price later will not generate the same enthusiasm because your home will have missed its prime exposure time.

Setting a realistic price for your home involves much more than guess-work or wishful thinking. Our agents can prepare a written, well-researched computerized estimate of value based on an accurate analysis of similar homes currently for sale, similar homes recently sold, and expired listings and similar homes unsold in the past 90 days.

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